- Backlinks used to be the most authoritative measure for Google to rank a website.
- No other tactic has been abused by SEO specialists as much as backlinking.
- Google never discloses the inner workings of its algorithms, which consistently and intelligently differentiate between organic and paid backlinking by assessing various criteria, i.e. the frequency of backlinks and their consistency over time.
- All you have to do is improve, scrutinize, and promote your content. Only then will quality organic backlinks naturally emerge and be recognized by the algorithm.
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