Search Engine Optimization (SEO) is constantly evolving, and ranking for competitive keywords is one of the toughest challenges in digital marketing. In this SEO case study, we’ll show you how we ranked for a competitive keyword in just 60 days using professional SEO services, data-driven strategies, and consistent optimization.
Why Competitive Keywords Matter
Competitive keywords are search terms with high volume and strong business intent, such as “seo services”, “local seo”, or “google seo optimization”. Ranking for these keywords means competing with top SEO agencies, seo specialists, and seo firms with established authority.
According to Google Search Central, Google ranks websites based on relevance, authority, and user experience. To win against established competitors, you need a strategic approach to SEO.
Step 1: Keyword Research & Analysis
We started by identifying the target keyword: professional SEO services. This keyword has:
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High search volume.
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Commercial intent (people looking to hire).
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Strong competition from top SEO companies and SEO agencies.
We used tools like Google Trends and Statista to validate demand. Our keyword research process followed the same framework we outlined in our Step-by-Step Guide to Keyword Research.
Step 2: On-Page SEO Optimization
On-page optimization was critical for improving seo visibility. We optimized:
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Title tags & meta descriptions → focused on “professional seo services” and related terms like “seo consultation”, “seo for my business”, and “online seo services”.
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Headings (H1, H2, H3) → structured around the keyword cluster.
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Internal linking → connected the case study to blog resources like:
We also optimized images with alt-text following our SEO for Images guide.
Step 3: Technical SEO Improvements
Google rewards fast, mobile-friendly, and secure websites. Using PageSpeed Insights and GTmetrix, we improved:
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Page load speed by compressing images and reducing unused JavaScript.
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Mobile responsiveness with better layout shifts.
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Core Web Vitals for user experience.
For more details, check our article on How Search Engines Work.
Step 4: Content Strategy & Authority Building
We created a pillar page targeting “professional SEO services” with supporting content around:
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Local SEO services → connected to “seo google my business” and “local search engine optimization”.
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Google Ads and SEO → highlighted integration of “seo ads” and “search engine marketing”.
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SEO consultation → positioned our team as expert seo consultants.
We also published educational blog posts like Beginners Guide to Link Building and Top SEO Hacks to boost topical authority.
Step 5: Off-Page SEO & Backlinks
Backlinks remain a major ranking factor. We earned links through:
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Guest posts on industry sites like Search Engine Journal.
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Citations on local directories for local seo optimization.
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Sharing content on social channels with proper Open Graph and Twitter Cards.
Our link-building approach aligned with the methods we explained in Beginner’s Guide to Link Building.
The Results: Ranking in 60 Days
Within 60 days, we achieved:
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Top 5 ranking for “professional SEO services.”
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Page 1 rankings for related terms: seo online, seo consultation services, and seo your website.
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Increased organic traffic by 120%.
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Boosted local visibility for “google my business seo services”.
This demonstrates the power of structured seo management and data-driven strategies.
Key Takeaways from This SEO Case Study
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Keyword research drives everything – Choose high-value keywords that match your business goals.
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On-page SEO matters – Optimize titles, headers, and content for both users and search engines.
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Technical SEO is the foundation – Without speed, mobile optimization, and structure, rankings won’t stick.
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Content builds authority – High-quality articles improve credibility.
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Backlinks are still powerful – Focus on quality over quantity.
For business owners, this case study shows why investing in professional SEO services can deliver fast and measurable results.
✅ FAQs on Professional SEO Services
1. How long does it take to see SEO results?
Most businesses see results in 3–6 months, but with the right strategy, competitive rankings can happen faster.
2. What’s included in professional SEO services?
Services include keyword research, on-page SEO, technical fixes, content strategy, backlink building, and reporting.
3. Is local SEO different from regular SEO?
Yes. Local SEO focuses on improving your visibility in Google My Business and local search results, which is essential for businesses targeting a specific region.
4. Do I need SEO if I already run Google Ads?
Absolutely. Google Ads and SEO complement each other. Ads bring immediate traffic, while SEO builds long-term visibility.
5. How much do SEO services cost?
Pricing varies by project scope, but you can explore our SEO services page for tailored packages.