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Hesham Ezzat

Top 10 SEO Terms Every Marketer Should Know

1. Search Engine Optimization (SEO)

The foundation of digital visibility: the practice of improving both the quality and quantity of website traffic through organic (non-paid) search engine results.
Wikipedia

2. Keywords / Long-Tail Keywords

Keywords: Words or phrases people type into search engines. Using them strategically helps your content rank for relevant queries.
GeeksforGeeksChatter Buzz Media
Long-Tail Keywords: Longer, more specific search phrases (often 3+ words) that help target niche audiences with lower competition.
Chatter Buzz Medialairedigital.com

3. Backlinks / Link Building

Backlinks are links from external websites pointing to yours—key signals of authority and credibility.
Link building is the strategic process of earning these high-quality, relevant inbound links.
WikipediaChatter Buzz Media

4. On-Page SEO / Off-Page SEO

On-Page SEO: Optimizing elements on your own site—like content, meta tags, headings, images, and URLs.
Ahrefslairedigital.com
Off-Page SEO: Efforts outside your site, such as backlinks, social media, and outreach, aimed at improving your site’s authority.
Ahrefslairedigital.com

5. Meta Description

A short snippet beneath page titles in search results summarizing page content. Crafting precise and enticing meta descriptions increases click-through rates.
Chatter Buzz MediaOuterBox

6. Anchor Text

The clickable text of a hyperlink. It helps search engines understand the topic of linked pages and informs SEO relevance.
HubSpot BlogChatter Buzz Media

7. SERP (Search Engine Results Page)

The page of search results displayed after a query—including organic listings, ads, and special features like featured snippets.
AhrefsGeeksforGeeks

8. Crawl / Index / Algorithm

Crawl: The discovery process by which search engine bots (crawlers) navigate and read your site.
OneupwebGeeksforGeeks
Index: The storage of discovered pages into search engine databases.
AhrefsDenver Post Media
Algorithm: A set of rules used by search engines to rank results based on relevance and quality.
GeeksforGeeksOuterBox

9. Bounce Rate / Organic Traffic

Organic Traffic: Visitors who arrive via unpaid search results rather than ads or referrals.
GeeksforGeeksWikipedia
Bounce Rate: The percentage of users who leave your site after viewing only one page—high bounce rates may indicate poor content or UX.
Oneupweb

10. Generative Engine Optimization (GEO)

An emerging strategy focused on optimizing content for AI-powered search engines and generative models like ChatGPT, Google Gemini, and Perplexity—with techniques like AI-specific metadata and structured cues.
Wikipedia